A few moths ago I came across the importance of bounce rates on a website. A bounce rate is the percentage of people that leave the site after the first page they land on. I hear people getting around 20% bounce rates. At the time I was hovering around 80%-90%. I was curious how I could make people click through my blog more. After I started increasing the amount of anchor links I was getting bounce rates of 40%-60%

The number one thing that I started doing that nearly immediately shot the bounce rate down was adding more anchor links in my posts.

Anchor links are a link under a word. For example this is an anchor link. As you can tell it is blended within the text. Not only is this good for keyword targeting it will get visitors curious to what you wrote about.

Famous tech-startup-blog TechCrunch uses told on anchor links, back to previous posts. I have to admit, after I read a post I will go and click on one of those links to see what they wrote about it.

This is how you would code an anchor link <p> Today it was quite<a href=”http://www.yoursite.com”  />Sunny</a> out site</p>. This sentence would target “Sunny” as a keyword to yoursite.com. I will use about 5 anchor links in very post, then one link at the bottom of the post if you have to attribute where the story came from.

There you have it anchor links are not only a great way to keep visitors on your website, bust also boost SEO value on your site.